Workato
Sr. Manager, Film & Video Production
My mission at Workato is to bring our storytelling efforts into the agentic age. By transforming traditional practices into new cinematic experiences, it has elevated the marketing content to resonate with our audience. Leading a team to tackle global customer stories and events allows me to apply my whole-world perspective to maximize efforts while paying attention to local nuances.
KEY SKILLS
• Cinematic Storytelling
• Global Coordination
• Digital Experiences Creation
• Executive Messaging
• System & Operations Setup
Marketing Content
LUCID MOTORS: CUSTOMER FILM
Bringing our customer films into the next era was one of my main objectives. Transforming long-format Zoom recordings into cinematic stories has greatly impacted Workato’s ability to connect with prospects and customers. Our film with Lucid Motors is one example of these efforts. Great attention went into ensuring our co-marketing efforts lined up with their high-quality, luxury branding.
WOW – WORLD OF WORKATO EVENT RECAP
Workato rebranded their flagship event which brought the opportunity to scale and expand across so many touchpoints. My team maximized the efforts to craft on-stage content, digital signage, support live-stream content, capture customer interviews, and serve up on-demand keynotes and breakout sessions. From our kickoff event through our world tour, my team and I replicated this experience across eight cities and counting.
More Works
