Coupa
Sr. Multimedia Manager
At its core, digital transformation defined both the mission of Coupa and my role on the marketing team. Whether I was hands-on creating content or leading external vendors, my focus remained the same: amplify the stories of procurement, finance, and supply chain professionals — and most importantly, build community.
KEY SKILLS
• Video Marketing
• Lottie Animation
• Event Video
• Thought Leadership
• Video Strategy
Marketing Content
SCHNEIDER ELECTRIC: CUSTOMER OF THE YEAR
My approach was rooted in a core belief: the customer should be the hero of the story. When it came time to announce Coupa’s Customer of the Year, we produced a short film spotlighting Schneider Electric — not just their business achievements, but their values, impact, and journey. It was more than a success story; it was a tribute to leadership, transformation, and purpose.
COUPA INSPIRE SIZZLE
Coupa’s Inspire event has seen exponential growth, evolving into a global community movement. In the sizzle reel below, we captured a dynamic glimpse into the strength of this community — from keynote moments to customer stories, breakout sessions, and behind-the-scenes production. This video was just one of many deliverables created to support an event of this magnitude — showcasing both the creative execution and the strategic orchestration behind the scenes.
More Works
