About.
FROM STORYBOARD TO STRATEGY
I’m a creative leader and Emmy-winning storyteller who builds content strategies that move audiences and grow brands. With a background in filmmaking, animation, video marketing, and teaching, I bring a full-spectrum approach to content — blending craft with strategy, artistry with impact.
For over a decade, I’ve helped organizations cut through the noise by developing high-performing video and multimedia experiences rooted in story, emotion, and clarity. Whether I’m leading a team, launching a new creative vision, or optimizing an existing content pipeline, I thrive at the intersection of creative excellence and strategic outcomes.
I believe in the timeless power of storytelling — not just to entertain, but to align teams, inspire action, and build community. Today, I help brands tell stories that don’t just light a spark — they start movements.
Experience.
STORY MATTERS.
Story isn’t just content — it’s the connective tissue between people and ideas. Whether you’re launching a brand or changing minds, story gives your message meaning. It moves hearts, sharpens positioning, and creates moments people remember. Great storytelling reveals purpose. It builds trust. And in an age of noise, it’s what cuts through.
STORYTELLING + VIDEO
Video is the most powerful way to scale human connection. We don’t just create beautiful visuals — we craft narratives that stick. By fusing cinematic technique with marketing strategy, I help teams turn vision into video that resonates. From brand stories to product launches, video becomes the medium where meaning meets movement.
DESIGN + MOVEMENT
Motion design is more than decoration — it’s direction. Smart design sets the tone, signals who you are, and guides how people experience your brand. I use motion, typography, and visual systems to support your story and create branded experiences that feel cohesive, intentional, and alive.
STRATEGY + CULTIVATION
Creativity without strategy is noise. Strategy without creativity is forgettable. The most effective creative work begins with a deep understanding of audience, brand, and business goals. I work at the intersection of storytelling and strategy to ensure every creative decision ladders up to a broader objective — whether that’s growing awareness, sparking action, or strengthening brand equity.
Skills.
RESULTS DRIVEN CREATIVE.
As a results-focused professional, I have honed my creative skills to deliver impactful results that drive growth. With a track record of success, I am confident in my ability to create compelling content that achieves measurable results.
CREATIVE & STRATEGY ARE TWO SIDES OF THE SAME COIN
Every frame should feel intentional. Every message should have a mission. That’s why I don’t separate the creative process from strategic thinking — they inform each other at every step. When creative execution aligns with clear goals, brands get content that not only looks great — but actually works.
The result? Stories that resonate. Content that performs. Brands that grow. Whether you need a high-impact campaign, a storytelling framework, or a fully integrated video strategy, I help teams bring clarity to their message and momentum to their marketing.
Connections.
CLIENTS & COLLABORATORS
Video is a collaborative medium that embraces many disciplines and allows you to connect to some fantastic people.
“I’ve worked with Eddie for several years now. Eddie’s work speaks for itself. He has the ability to take broad concepts and goals and bring them to life with an expressive story using live footage, motion graphics, voice and music, and graphic design. Eddie is a true talent in his field and even more importantly, he possesses core character traits that cannot be taught to employees. He is dedicated, loyal, a team player, and always goes the extra mile. Any organization would be lucky to have Eddie Fritz on their team.”
COURTNEY JONES – NEW FOUNDRY
“Eddie is a man who can move mountains. He doesn’t let anything slip through the cracks. I rarely encounter people with the creative and administrative skill that he has. He managed to recruit over 30 people to compete in an insane 48 hr film competition and we won an award! If you are unfamiliar with film production, that is a Herculean task. Finally, Eddie treats people with genuine empathy and compassion: which is what makes him a great leader.”
GEORGE PARISEAU – BRAINSTREAM CREATIVE
“Eddie is a highly creative professional who is well versed in several NLE’s and other creative software. He is a multiple award winner at various film festivals and has contributed selflessly to others creative projects in Video and film production. I have worked with Ed for several years and always found him to be exceptionally competent as a manager and mentor to our students. He is well liked. He is detail oriented and keeps the office running smoothly. In addition Ed is forward thinking and keeps up with software skills and new technology.”
PHIL RACHFORD – WASHTENAW COMMUNITY COLLEGE
Contact.
LET’S TALK.
Reach out and let’s start a conversation. I’m always happy to grab a coffee and talk shop.